Fellow Creatures: A New Post


By Zazie Todd, PhD

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A new post over at my Fellow Creatures blog looks at the responsible use of pets in advertising, and some new guidelines from the British Veterinary Association on what advertisers should (and shouldn't) do. The report calls for advertisers to consider the five welfare needs in what they are depicting.

My post is called, Using pets to sell: Responsible use of animals in adverts.

(Photo: Daniel Frank/Stocksnap).


Zazie Todd, PhD, is the award-winning author of Wag: The Science of Making Your Dog Happy and Purr: The Science of Making Your Cat Happy. She is the creator of the popular blog, Companion Animal Psychology, writes The Pawsitive Post premium newsletter, and also has a column at Psychology Today. Todd lives in Maple Ridge, BC, with her husband, one dog, and two cats. 

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