Fellow Creatures: A New Post


By Zazie Todd, PhD

A new post over at my Fellow Creatures blog looks at the responsible use of pets in advertising, and some new guidelines from the British Veterinary Association on what advertisers should (and shouldn't) do. The report calls for advertisers to consider the five welfare needs in what they are depicting.

My post is called, Using pets to sell: Responsible use of animals in adverts.

(Photo: Daniel Frank/Stocksnap).


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Zazie Todd, PhD, is the author of Wag: The Science of Making Your Dog Happy. She is the founder of the popular blog Companion Animal Psychology, where she writes about everything from training methods to the human-canine relationship. She also writes a column for Psychology Today and has received the prestigious Captain Haggerty Award for Best Training Article in 2017. Todd lives in Maple Ridge, BC, with her husband, one dog, and two cats.

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